Thursday, February 24, 2011

Gut Feelings

Ever felt that what your brain is telling you is totally wrong? Have you made a decision based solely on what you feel without going through the logical process of thinking and evaluating all the options? I'm sure at some point of time, we have all felt or acted this way. It can be tiring trying to explain your decisions especially if you have no idea why you feel this way. I guess we can call these gut feelings.

Recently I've read an interesting book with the title aptly named "Gut Feelings" written by Gerd Gigerenzer. Mr Gigerenzer is Director of the Centre for Adaptive Behaviour and Cognition at the Max Planck Institute for Human Development in Berlin. His position may be a mouthful but his book isn't. Providing a simple explanation to gut feelings, the book strives to show that in certain circumstances, relying on what people call gut feelings may actually be beneficial. If any of you have some time, I'll definitely recommend this book. Explore the potentials of the evolved capacities of our brain as well as the power of our unconsciousness. Sounds weird? Read the book! :)